Abstract: Introduction to Marketing

\n\nCategory: selling, PR & Advertising\nThe growth and development of trade as a guess and utilize of business enterprise payable to the development of frugal relations amongst the subjects of stinting action mechanism and productivity growth, which was the dissolver of scientific and expert progress, widespread white plague of machinery and equipment, specialization, division of labor.\n\n solely this led to a sharp amplify in the trope of goods glut the market, there is a enigma with sales.\n\nAs a consequence - incompetent use of initiative resources, deteriorating financial murder of firms, reducing cash in flows and sometimes bankruptcy, guide not all to the negative economic consequences, but in any case to social problems such as unemployment.\n\nIn the late 20s first 30s XXcen. major impression that gripped the world frugality has become a catalyst for the defining of merchandising and recreate its adoption for good enterprises. In a market econ omy, marketing - is planning at the micro level.\n\nMarketing covers all aspects of the business - from product asylum to its after-sale service. Marketing - the theory and practice of decision-making with regard as to product-market strategy ground on a study of factors outer marketing milieu to which more amply meet the postulate of consumers and the implementation of Producers