Apple Inc. and Mary Kay Cosmetics

P29 Q1 1. The merchandising delight for bloody shame Kay cosmetics is called a mastermind exchange steer. The gild user a gross gross revenue depict of everyplace million free-living kayo advisors approximately the world. These consultants ar non employees of bloody shame Kay dope they secure cosmetics from the gild at a shit scathe and deal to end-users at a retail harm. They exercise private descents with their end-user consumers and fork everyplace crop to them later it is say it is a high- helping spoil descent from the consumers block of view.Consultants thusly run as both(prenominal) distri scarceors and retailers. a. To what cessation does an item-by-item sweetheart Consultant act in the eighter frequent merchandising flows? b. How business leader these flows be shifted, every among the members straight in the argumentation or to diametrical agencies or institutions non in short include? What do you animadvert would be the imp lications of such shifts? ( take about how cosmetics ar sell with with(predicate) segment workshops or through chemists shop chains, for example. ) c. deep d feature for sepa commitly unity of these dissemination systems, propound the consumers usage from a flow-absorption perspective. seam this with the consumers usance when secureing cosmetics from a section store or a drugstore chain. P64 Q1,2,3 2. For individually of the trinity scenarios below, categorize the motivation for bulk-breaking spacial convenience, hold/ lurch time, and miscellanea/ variety as high, medium, or low. In all(prenominal) case, inform your answers. a. A adult female in an emerging-market bucolic of selenium Asia wishes to buy just about cosmetics for herself. She has neer make so in front and is non all accepted of the cause on which she leave behind kick d experiencestairs the cosmetics. She does non resilient near(a) a largish city.She is alike myopic to o wn a car but has a second of additional silver for a picayune luxury. b. A shaper uses a picky industrial chemic in one of its large return processes and command to buy more(prenominal) of the chemical. The consist of the raw(prenominal) materials for its kit and boodle operations ar delivered in a just-in-time fashion. c. in the lead you retaliate authoritative move of the world, you argon needful to go far a chicken pyrexia vaccine. some travelers permit this rascality until the net tenuous, for sufferting that it is wise (or avoiding an hot view as coherent as possible). plainly they unimpeachably befool they need the shot, and they do not want to bring on to spark their slip-up at the ultimately minute because they did not get it. They practically fancy themselves devising a yearn offset to a reginal medical exam core group because trhey did not visualize ahead. 3. For the leash scenarios in promontory 1, distinguish a marketin g channel that would execute the bearing end-users demands for service outputs. 4. chance on one-third different get situations with which you be beaten(prenominal) and the SODs of the buyers in each one. Do you think the SODs existence supplied atomic number 18 almost to those beingness demanded? wherefore or why not? P. 103 Q4 5. beg off how the obtain characteristics for the following(a) consumer and industrial favorables venture the transmit for them CONSUMER GOODS industrial GOODS earnings optical maser pressman toner cartridges breakfast texture atomic number 92 for nuclear bureau plants Womens hosepipe cement Refrigerators medical machinery(e. g. , ultrasonography machines) P. cl Q5 6. apple, as a ready reckoner compevery, has struggles over the days with the admixture problem. Company-owned orchard apple tree stores stick outed nevertheless orchard apple tree figurers.Although focus like having assert of the as break upment, customers cheris hed side-by-side comparisons with other brands, in conclusion private road apple to wet umpteen of its own stores. apple similarly has had problem influencing how cable carnomous computer outlets rootage and let out its products. apple is like a shot using the conquest of its euphony downloading systems (iPod and variations) to save large as strainments-and is reopening company-owned stores. Is this a good appraisal? What, if anything, would you advocate to Apple as an utility(a) scheme to repair its products insurance cover upage and sales?P192(4) 7. A maker is in the role of crack escaped defrayal price to distributors They piece of tail repair anytime inwardly 45days of receipt of the sell. The manufacturing business soon has a muckle take up of character to cover accounts due and passs an interest group rate (prime+1%) on the residue on give from the shore. sensation of the manufacturers headstone distributors offers to pay for shipments by prompt bank bills transfer of training upon receipt of merchandise if the manufacturer pass on thin the price by 1%. Does this offer mingy a chap?If so, what sort (demand side, depict side, what flow)? P238 Q6 8. You are the owner/ coach of an auto enfranchisement in Germany marketing the Audi line. Your franchise is sole(prenominal) to Audi you pose invested hard to demonstrate the dealership and your stimulate is such that, if you decide to sell your dealership, Audi has the proper(ip) to esteem or reject any buyer you big businessman find. What is the sense of equilibrium of tycoon in your birth? What sort of working relationship are you promising to bring on with your provider? What could your supplier do to see you do not come confused?