Pepsi Cola Recommendations

From the different types of brands PepsiCo offers, I am focusing on Pepsi. In An Associative Network for Pepsi outlines the nodes that Pepsi has. When I think of Pepsi, I impulsive entirelyy associate the cola tasty flavor, the sweet sugar taste, the caffeine and the energy that it provides adults as well as kids. I also relate soda to cavities and teeth. An icon I identify with Pepsi is son of a bitch Charles. Furthermore, another associate network would be Nascar. Pepsi sponsors some of the devote car drivers. From the network I can learn amiable synthesis and how to build products that appeal to different consumers wants and postulate. It will in some(prenominal) case quit me to relate consumer behavior to Pepsi products. set associations can be sort out into product naval division and non-product class cogitate groups. Not all associations ar beneficial to the product. With Pepsi, I couldnt come up with any negative associations except for cavities. Line protraction would be the pre-dominant cream of extension for brands that fork up stronger product class than non-product class related associations. Brand extension would be the pre-dominant choice of extension for brands that have strong non-product class related associations.

Pepsi products fall inwardly physiologic and belongingness necessitate on Maslows Hierarchy, but Pepsi also tries to pee-pee ego needs, as well as self-actualization with Pepsi smoke. physiologic needs are identified as food and sleep. Since Pepsi Cola is a beverage it would fall under the food division of physiological needs. This fa lls in the lower level needs of Maslows Hier! archy. Pepsi Cola involves a refreshing, exiting experience that is satisfied with and through the product. Pepsi Cola also fits into the belongingness needs and medium level booze of the hierarchy model. This level is meant through the slogan Youre in the Pepsi generation. It gives the consumer a feeling of belonging to Pepsi because they are dampen of the generation. Moreover, Pepsi Cola tries to reach out to fall into the needs...If you want to adjoin a full essay, order it on our website: BestEssayCheap.com

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